Buy Local, Shop Small
As Small Business Saturday approaches, I started to tick off businesses that I support in the Madison area. By the end of the list, I felt good about my choices. For produce I shop at
Medication Cards: Help Your Patients Organize Their Health
I have a hard time deciding what I admire most about my Independent pharmacies. I watch as you balance being an important part of your patients’ health care with the challenges of being an entrepreneur.
Pharmacy Branding: Telling Your Brand’s Story
Two months ago I was teaching a marketing class to a group of pharmacy owners and I asked the question, “Is there anyone here who can tell me what their brand is?” Almost instantly a
Marketing Niche Services: A Key to Success
What do you do when faced with deciding between two competing businesses when both appear to do the same thing? Even if one offers “fast, friendly service”, is that enough to help sway your decision?
Adherence: Helping Your Patients Through Marketing
Good for your patients and your business, and great for marketing. Adherence is the buzz word right now for healthy and successful pharmacy practices. And for good reason, I would argue. While pharmacists have long
Infographic: 5 Direct Mail Mistakes To Avoid
Direct mail is one of the most powerful ways to market your products and services, but it's easy to sabotage your efforts. Here are a few mistakes to avoid: Not identifying your audience. Mail gives
