Using Niche Services to Create a Blue Ocean
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful,
We Can Learn New Tricks
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business.
Branding in the New Consumerism
The following is an excerpt from Healthcare Tsunami, The Wave that Will Change US Business By Dean Halverson & Wayne Glowac Smart business people have embraced the concept of branding since commerce began thousands
Pop Socket To Me
Have you seen these yet? Pop Sockets are the new must-have accessory that will transform the way you use your mobile device. Peel the backing, stick it to your device, pop it out and BAM!
Strengthen Your Brand Using What You Have
On May 17 of this year, Tech Insider reported about a new kind of pharmacy opening in New York City. The pharmacy, called Capsule, (capsulecares.com) states they never want you to visit a pharmacy like
A Message That Connects With Patients
In the January 2016 issue of America's Pharmacist published "Telling Your Brand Story" which included some sage insights. Chris and America's Pharmacist have allowed us to share this story with you in its entirety. by
