Low Cost Ideas to Increase Your Revenue During a Pandemic
If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully
You’ve Got Mail! Utilize Informed Delivery® From the USPS® to Integrate Digital Marketing with Your Direct Mail.
Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail
Shopko Pharmacies Sold
With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
Amazon’s purchase of PillPack means big changes
Important services in your industry? Ask Amazon. Earlier this year they purchased PillPack–the company that became successful offering presorted medication delivered to the patient’s home. Amazon obviously saw the huge potential in this company's offering, so turn a blind eye at your own risk.
Rite Aids are closing — seize the opportunity!
I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while
Maintaining your independent pharmacy WordPress website
There are few things in life as exciting as a brand new car purchase. You’ve paid the down payment, shelled out for the extended warranty and purchased the best floor mats money can buy. You
