Traditional Advertising is Alive and Well
Last week I heard Amazon advertising on the radio and saw Google ads on television. It was surprising to hear and see these tech giants investing outside of the digital world. While digital marketing has
Improve Your Marketing With Artificial Intelligence (AI)
Few of us are able to anticipate the wide range of benefits gained from any new form technology. Take cell phones for example. Overall, cell phones have become indispensable tools empowering communications, entertainment, productivity, commerce,
Your Most Precious Asset
On average, it takes eight to ten times as much to get a new customer for your pharmacy as it does to keep one. It is also a fact that your best source of new
10 Steps to Marketing Success with Pharm Fresh
Pharm Fresh Media’s mission is to help independent pharmacies grow and achieve their full potential and our part of the success formula is through comprehensive marketing services. Our firm has been in business for
The Most Important Marketing Question
One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often pharmacies, and many other
Create a Brand Experience That Lasts
It’s time to get together. Again. Whether you’re hosting a company picnic, a sponsored golf event, or finally participating at a trade show, we have some unique and functional branded swag recommendations for your next
