As Small Business Saturday approaches, I started to tick off businesses that I support in the Madison area. By the end of the list, I felt good about my choices. For produce I shop at our fabulous farmers’ market, I buy about 99.9% of my clothing at a locally owned store (and have for the
I have a hard time deciding what I admire most about my Independent pharmacies. I watch as you balance being an important part of your patients’ health care with the challenges of being an entrepreneur. I know that many of you promote medication reviews and, being rockstars, most of you offer a med synch program
What do you do when faced with deciding between two competing businesses when both appear to do the same thing? Even if one offers “fast, friendly service”, is that enough to help sway your decision? Of course not. When faced with deciding between two businesses that offer the same thing, our decisions often are swayed
Good for your patients and your business, and great for marketing. Adherence is the buzz word right now for healthy and successful pharmacy practices. And for good reason, I would argue. While pharmacists have long known that adherent patients are healthier, putting it into practice was not always as easy as one would think. First
Direct mail is one of the most powerful ways to market your products and services, but it's easy to sabotage your efforts. Here are a few mistakes to avoid: Not identifying your audience. Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely
Let's get social! It is hard to go a day without hearing someone talking about social media. It is everywhere – on the news, in seminars, yes, even in the marketing CE‘s I teach. Let’s face it, many of the conversations that people are having today are happening online. Social media for pharmacies doesn't have
I make it a point to visit Independents wherever I travel to get a feel for what type of marketing is happening. To date I have yet to find a pharmacy that can give me a well-designed piece of literature that simply explains what they do. Considering that most people – even our long time
Establishing a pharmacy marketing budget is a must, but few in small business do it. Why is it so important? Putting a budget together will force you to plan which marketing activities you should implement in advance. Take notes of these activities. This will allow you to better track which activities are most effective. I
It is graduation season and with it the required graduation parties. I was so excited to receive an invitation in the mail to my niece’s party, yet somehow the e-vite I received to a friend’s daughter’s party just didn’t carry the same feeling. It made me really think about how we recognize special events in
5515 Catfish Ct., Waunakee, WI 53597 | 877-327-4276 | © 2023 Pharm Fresh Media | All Rights Reserved | Privacy Policy
5515 Catfish Ct. Waunakee, WI 53597
© 2022 Pharm Fresh Media
All Rights Reserved | Privacy Policy
