Last week I heard Amazon advertising on the radio and saw Google ads on television. It was surprising to hear and see these tech giants investing outside of the digital world. While digital marketing has captured significant attention, this is proof that traditional advertising is still an effective method to promote your pharmacy. Traditional advertising
Few of us are able to anticipate the wide range of benefits gained from any new form technology. Take cell phones for example. Overall, cell phones have become indispensable tools empowering communications, entertainment, productivity, commerce, health monitoring and social interaction in ways that were previously unimaginable. Looking at current technology, I believe that the total
On average, it takes eight to ten times as much to get a new customer for your pharmacy as it does to keep one. It is also a fact that your best source of new revenue is from your existing customer base. Considering these two facts, please dedicate some time to consider how you can
One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often pharmacies, and many other businesses, try to find success by testing short-term advertising tactics. For example, have you ever invested in any advertising once and were disappointed
It’s time to get together. Again. Whether you’re hosting a company picnic, a sponsored golf event, or finally participating at a trade show, we have some unique and functional branded swag recommendations for your next project. 88% of promotional product recipients remember the name of the advertiser on the products. Check out some of our
If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully consider your options and always think strategy first then tactics. We know you have been serving your community throughout the
Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail being delivered that day. In addition, Informed Delivery allows mailers and marketers to add digital elements to the previews of
With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
Important services in your industry? Ask Amazon. Earlier this year they purchased PillPack–the company that became successful offering presorted medication delivered to the patient’s home. Amazon obviously saw the huge potential in this company's offering, so turn a blind eye at your own risk.
I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while for others it could mean a Rite Aid location is closing. We had a Rite Aid pharmacy close its doors
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5515 Catfish Ct. Waunakee, WI 53597
© 2022 Pharm Fresh Media
All Rights Reserved | Privacy Policy
